The Canon Selphy Square product had experience a stalled launch due to Covid 19. We were tasked with relaunching the product on social, creating some hype.

We partnered with a combination of photographers and parent influencers to showcase the fun ways the Selphy Square could be used.

RESULTS:

• 13x influencers, 11x Instagram posts, 64x story frames.

• 260,148 total reach and 303,748 total impressions.

• 6,408 post engagement, 187 of which were saves, 1,318 were promotion clicks and 1,894 were visits to the Canon Instagram profile.

• 4,815 actions taken from stories, 4,347 of which were @canon.nz sticker taps.

• 9.1% post engagement rate (industry standard is between 1-2%).